Landing Page Golden Rules

By Don Sturgill You have an excellent product or service to offer. Your marketing team has prepared a sure-sell strategy for the launch. You hired a PPC manager to kick off the campaign with a series of online ads guaranteed to draw attention. The next part of your strategy will determine whether or not your…

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What Acting and PPC Have in Common

By Don Sturgill OF ALL THE SCHOOLS of acting, the most acclaimed is “Method Acting,” or simply, “The Method.” Beginning with New York’s Group Theatre in the 1930’s, disciples of The Method have consistently become stars: James Stewart, Al Pacino, Meryl Streep, Marilyn Monroe, Dustin Hoffman, Marlon Brando, Reese Witherspoon, Suzanne Pleshette, and Jack Nicholson…

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