Why You Should Avoid Site Reviews

By Theresa Baiocco I LOVE conferences. I love learning, presenting, networking, catching up with friends, and seeing what new vendors and tools have cropped up. I love getting out of town and breaking out of my routine. I love the sponsored parties, free booze, and t-shirts. But there’s one thing I hate at conferences ……

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Higher PPC Bids vs. Lower Bids: Which One Wins

By Richard Farr PPC is not SEO. I’ll let that settle in. Really, PPC is NOT SEO. Higher rankings through SEO is a good thing; whereas, striving for a higher average position in PPC isn’t necessarily more profitable. Let me show you why with an example. Below are two identical campaigns: One was implemented with the goal…

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Use of Negatives for AdWords Campaigns

By John Ellis Adding “negative” keywords to an AdWords campaign can be your first level stop for even the basic pay-per-click campaign. It’s important because it can set the groundwork for perfect traffic directing. When our company takes over an existing paid search account for clients, the first thing we often do is reduce unwanted…

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