Higher PPC Bids vs. Lower Bids: Which One Wins

By Richard Farr PPC is not SEO. I’ll let that settle in. Really, PPC is NOT SEO. Higher rankings through SEO is a good thing; whereas, striving for a higher average position in PPC isn’t necessarily more profitable. Let me show you why with an example. Below are two identical campaigns: One was implemented with the goal…

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Why Every Business Should Have a Charity Project

By Theresa Baiocco I’ve always admired people who make charity work a part of their everyday lives. That’s one of those New Year’s Resolutions I make nearly every year, along with getting in shape of course. But somehow I never seem to be able to lose that last 10lbs, and I never seem to follow…

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