Yes! In fact, I don’t even recommend starting most businesses at the Maximizer plan because there’s usually low-hanging fruit and easy wins that don’t require advanced targeting and can be accomplished at the Magnifier plan.

Conversely, it often makes sense to move down to the Magnifier plan for long-term maintenance after specific goals have been reached on the Maximizer plan.

Any movement up or down a plan can be discussed at any time it makes sense during the project.

The more data you have, the better my recommendations can be. But it also requires more work on my part.

In order to take advantage of the type of advanced segmentation offered in the Maximizer plan, I need A LOT of data. If you don't have that kind of traffic, you can start on the Magnifier plan to start seeing some immediate wins. Then you can start paying for advertising (or increase your budget), since your traffic will be converting better.

A 6-month relationship is ideal in order to identify a site's biggest problems, create solutions for each one, and measure the effect of the changes. I'll attack the problems in order of the ones that are the not only the biggest, but also which can be fixed quickly. In 6 months, I should be able to find, fix, and report on, about 4 - 5 of your site's biggest problems.

The easiest way to get a sale is to drop the price. If you want me to drop my price for you, then I invite you to drop your prices for your customers 😉

We'd both increase our conversion rates and close rates, but we wouldn't be making any money.

Do you really want to hire someone to increase your profits, who isn't any good at sales?

However, I do have a lower-priced plan for startups with websites that get under 10,000 unique monthly visitors: they only pay $5,000/mo.

Once you sign a short agreement and send payment, you'll complete an onboarding checklist to provide some insight into your business, industry, competition, and target market. You'll also need to provide access to your analytics. If you don't already have user behavior tools on your site, I'll ask you to add a small snippet of asynchronous javascript. Then I'll be up and running!

Your first step is to contact us though, to tell us about your business and your website, and to make sure we're a good fit.