Have Theresa Entertain and Educate Your Marketing Team At Your Next Team Training Event

$5,000 for a 45-minute presentation + 15 minutes of Q&A

Give your marketing team personalized, hands-on training to do conversion optimization effectively in-house. Whether your team needs to master CRO for your own marketing, or to offer conversion services to clients (or both!), they’ll learn a scalable system for improving websites’ conversions.

What Your Team Will Learn

  • A 5-step system for increasing websites’ conversions
  • How to pick the right usability and testing tools for the job
  • How to avoid common CRO pitfalls and costly mistakes
  • How to analyze qualitative and quantitative data to create meaningful testing hypotheses
  • How to identify and prioritize a website’s biggest conversion problems in order to have huge gains

Who It's For

  • Marketing teams with 5 - 15 people, consisting of designers, developers, copywriters, traffic generators, and specialists in UX, CRO, and analytics
  • Full-service digital agencies whose clients are asking for CRO services
  • Companies that care about their employees' professional development

At the end of this presentation, your team will have the tools and resources they need to implement an effective conversion strategy for your – or your clients’ – websites.


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Speaking & Teaching Experience:


Brian Field
COO UBM Americas

"Thanks again for speaking at our training conference this week – great stuff on CRO. I received a ton a positive feedback on your presentation from several folks planning site changes who loved it, in particular."


Reese Mercer
Digital Engagement Director, FiveTalent

“Your presentation yesterday at Ad Bites luncheon was par excellence!! I’ve been in flurry of activity past two days, but I’m so excited this weekend to set about and refer to my 3 pages of notes on how to improve my conversion rate. REALLY APPRECIATE all that you shared in the presentation. Just what the doctor ordered – spot on. I’m grateful.”


Ron McCabe
Partner, Everbearing Services

I am a believer in continuing education in the SEO/SEM area, unfortunately most of the time these classes are a good opportunity for a much needed nap ;).

With Theresa this was not the case! During her seminar she clearly demonstrated a deep understanding of fundamental marketing techniques and how to apply them to the web to get the best results. She also had a clear understanding of the tools that will help her get the job done efficiently and effectively.

I am thankful that I got a chance to learn from Theresa. Since her seminar that was just 3 days ago I have already used different tips she gave over 50 times. Obviously her expertise is immensely valuable.


Comments from AdFed Attendee Surveys

Comments from Conversion Conference Attendee Surveys: 2015

Comments from Conversion Conference Attendee Surveys: 2016

Comments from Conversion Conference Attendee Surveys: 2017


Does Your Team Need Conversion Training?

Schedule an appointment with Theresa to ask about team training.


Theresa (Baiocco) Farr

  • Conversion Optimization Specialist
  • Master's Degree in Marketing
  • Repeat speaker at Pubcon, Conversion Conference and more