The Conversion Maximizer is the most comprehensive and sophisticated service we offer, which is only appropriate for established businesses with sufficient customer data. It takes your decision-making to a whole new level.

The cost for this plan is $12,500/month.

Yes! In fact, we don’t even recommend starting most businesses at the Maximizer plan because there’s usually low-hanging fruit and easy wins that don’t require advanced targeting and can be accomplished at the Magnifier plan.

Conversely, it often makes sense to move down to the Magnifier plan for long-term maintenance after specific goals have been reached on the Maximizer plan.

Any movement up or down a plan can be discussed at any time it makes sense during the project.

In order to take advantage of the type of advanced segmentation offered in the Maximizer plan, we need A LOT of data. If you don't have that kind of traffic, you can start on the Magnifier plan to start seeing some immediate wins. Then you can start paying for advertising (or increase your budget), since your traffic will be converting better.

You'll most likely start on the Magnifier plan: after a quick onboarding in which we learn about your industry, competition, and target market, we'll gather and review data from analytics, on-site and off-site polls, and user testing, to identify and prioritize your site's biggest conversion problems. Then we'll build a black and white interactive wireframe or full-color mockup for your developers to build on your site and A/B test. All recommendations will be based on qualitative and quantitative data, as well as conversion theory. The important part is that we'll analyze the effect of our changes, and discuss recommended next steps based on the results.

Your developers are the best people to build new pages and make changes to your site based on our recommendations, with us overseeing their work.

A 6-month relationship is ideal in order to identify a site's biggest problems, create solutions for each one, and measure the effect of our changes. We attack the problems in order of the ones that are the not only the biggest, but also which we can fix quickly. In 6 months, we should be able to find, fix, and report on, about 4 - 5 of your site's biggest problems.

Once we sign a short agreement and payment has been sent, we'll ask you to complete an onboarding checklist, and give us some insight into your business, industry, competition, and target market, as well as give us access to your analytics. If you don't already have user behavior tools on your site, we'll ask you to add a small snippet of asynchronous javascript. Then we'll be up and running!

Your first step is to contact us though, to tell us about your business and your website, and to make sure we're a good fit.