Conversion Magnifier

Find Problems Fix Them Make Sure It Worked

Regardless of how much traffic your site gets, you can always make data-driven changes to boost conversions. Using Google Analytics, user behavior analytics, UX/conversion theory, and user testing, I'll identify and prioritize the conversion problems on your website. Then, we'll attack each issue one-by-one, from biggest to smallest.

Most importantly, I'll measure the effect of the changes we make, and we'll discuss any tweaks necessary. This level of follow up is a critical ingredient that other agencies don't offer when they review your site and just tell you what to fix based on their "expertise" (or opinion).

What You Get Every Month in a Conference Call

The most important page to fix, with the data and theory to support that
A wireframe or a full-color mockup of a better converting page
Report on how the previous month's changes worked, and discuss any tweaks necessary

Who It's For

Any website with conversion data can use a Conversion Magnifier to grow conversions. But it's an ideal fit for:

Established businesses with a proven business model, though they may just be getting started with conversion optimization
Marketing teams that need a dedicated CRO expert
Websites with a primary goal of getting more leads or sales

Conversion Rate on New Visitors Increased from 3% to 10%

Theresa is by far the Queen of Conversion. Her insights were incredible and extremely valuable. The Conversion Audit she provided us was thorough and left no stone unturned, she exposed weaknesses on our website and helped us achieve a better user experience. She helped us increase our conversion rate on new visitors from 3% to 10% in 3 weeks.

Felipe Gonzalez

Director of Online Marketing, LivonLabs

Frequently Asked Questions

How much does it cost?

We're a startup and can't afford $7,500/mo - will you help us?

Can I change plans?

How does the process work?

After a quick onboarding in which I learn about your industry, competition, and target market, I gather and review data from analytics, on-site and off-site polls, and user testing, to identify and prioritize your site's biggest conversion problems. Then I build a black and white interactive wireframe or full-color mockup for your developers to build on your site. If you have enough traffic and conversions for A/B testing, I can advise you on that process. If not, we'll run sequential tests, in which we'll use analytics data to measure success. Either way, we'll analyze the effect of our changes, and discuss recommended next steps based on the results.

How long should I expect to work with you?

A 6-month relationship is ideal in order to identify a site's biggest problems, create solutions for each one, and measure the effect of our changes. We attack the problems in order of the ones that are the not only the biggest, but also which we can fix quickly. In 6 months, we should be able to find, fix, and report on, about 4 - 5 of your site's biggest problems.

If, for some reason, you absolutely cannot commit to 6 months, the minimum agreement is 3 months at a cost of $6,500/month.

Can't you just look at my site real fast and tell me what to fix?

If only it were that easy! The biggest improvements come only when I have a thorough understanding of your industry, business, competition, target market, and website. If you simply want best practices, there's no need to hire me; you can do a Google search to find a million best practices. But remember that there are times when best practices fail. I invite you to read more about this on this blog post about avoiding opinion-based recommendations.

What do you need from me to get started?

Once we sign a short agreement and payment has been sent, I'll ask you to complete an onboarding checklist, and give me some insight into your business, industry, competition, and target market, as well as give me access to your analytics. If you don't already have user behavior tools on your site, I'll ask you to add a small snippet of asynchronous javascript. Then I'll be up and running!

Your first step is to contact us though, to tell us about your business and your website, and to make sure we're a good fit.

Do You Need a Conversion Magnifier?

Contact me directly. You'll never talk to a salesperson or an account executive. I'll be the one doing the work, so I believe that's who you should talk to.

Theresa (Baiocco) Farr

Conversion Optimization Specialist
Master's Degree in Marketing
Repeat speaker at Pubcon, Conversion Conference and more

Talk to Theresa