Usability
Page Load Speed Can Make or Break Your Sales
PAGE LOAD SPEED: In the world of online shopping, one or two seconds can make or break an eCommerce website. If you think the little bit of extra time it takes for your web page to load is inconsequential, you should stop and think again. Page load time is vital to a visitors’ experience on…
Keep ReadingPoint Visitors in the Right Direction
You’ve built the perfect website–all the important elements are there to increase online conversions and keep visitors engaged. But are your visitors able to find their way around or are they getting lost? Secondly, are you pointing them in the right direction or are they missing it completely? Many of us assume that because the…
Keep Reading7 Steps to Higher Conversion Rates
By Theresa Baiocco I’m opening the kimono and showing you my 7-step process to increase conversion rates. And believe me, it IS a process. It’s not a quick-fix, one-time activity and you’re done. But taking the time to do it right makes all the difference in the world. People who simply learn the mechanics of…
Keep ReadingResist the Temptation: Everyone Is Doing It
By Shawna Duvall Welcome back! Here is my second post sharing what I have learned as a landing page optimization specialist. If you missed my earlier post, see here. It is a great idea to keep up with trends in design; in fact, it’s vital. But, don’t be fooled by the latest trends. Most of…
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