Tools
25 CRO Tools from 5 Conversion Experts
By Theresa Baiocco I had the honor of being on a panel with some of the top conversion experts at Conversion Conference in Las Vegas this year. We each covered our 5 favorite conversion tools that we can’t live without. Tim Ash of SiteTuners: Favorite CRO Tools Viewbix: Add calls to action on your videos Crossbrowser Testing: Test…
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A/B Testing in 4 Easy Steps
By Theresa Baiocco A/B TESTING IS SO COOL. No longer do we have to make changes to our websites based solely on the HiPPO (Highest Paid Person’s Opinion). We now make changes based on what has been tested and proven to work. It seems like magic: some visitors see one version of a webpage, while…
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Page Load Speed Can Make or Break Your Sales
PAGE LOAD SPEED: In the world of online shopping, one or two seconds can make or break an eCommerce website. If you think the little bit of extra time it takes for your web page to load is inconsequential, you should stop and think again. Page load time is vital to a visitors’ experience on…
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Organizing Shared Google Docs
By Chris Winans Chris Winans is an organizational geek and guru (a geeku?). His suggestions on how to get more done with Google Docs and Google Drive are in this 3-part series: Part 1: Google Docs and Drive: What to Love About Them Part 2: Make Google Drive Your New File Management System Part 3:…
Keep ReadingFavorite Landing Page Design Tools
By Shawna Duvall “An artist is only as good as his tools,” so the saying goes. I always liked that one more than, “It is a poor artist who blames his tools.” Because DiVinci didn’t try to paint his masterpieces with a plastic spoon. Good tools can really help a designer make great landing pages…
Keep ReadingAvoid Common Conversion Optimization Mistakes
By Theresa Baiocco Every time I give a presentation on Conversion Optimization, I get questions that are indicative of typical misconceptions in the field. So I’m going to expose the following myths, so you don’t make these common mistakes: Myth #1: “I just redesigned my site, so I don’t need to work on conversion anymore”…
Keep ReadingMake Google Drive Your New File Management System
By Chris Winans Chris Winans is an organizational geek and guru (a geeku?). His suggestions on how to get more done with Google Docs and Google Drive are in this 3-part series: Part 1: Google Docs and Drive: What to Love About Them Part 2: Make Google Drive Your New File Management System Part 3:…
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7 Steps to Higher Conversion Rates
By Theresa Baiocco I’m opening the kimono and showing you my 7-step process to increase conversion rates. And believe me, it IS a process. It’s not a quick-fix, one-time activity and you’re done. But taking the time to do it right makes all the difference in the world. People who simply learn the mechanics of…
Keep ReadingGoogle Docs and Drive: What to Love About Them
By Chris Winans Chris Winans is an organizational geek and guru (a geeku?). His suggestions on how to get more done with Google Docs and Google Drive are in this 3-part series: Part 1: Google Docs and Drive: What to Love About Them Part 2: Make Google Drive Your New File Management System Part 3:…
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