Conversion Optimization
Landing Page Conversion: 3 Mistakes and 3 Solutions
By Shawna Duvall I LIKE LISTS, and I really like short lists. So, to supplement my earlier post about favorite landing page design tools, here are three tips for landing page conversion optimization. Please put them to use … immediately. Stock Photography This poor woman works at least four jobs: a high-profile dental group, my alma mater,…
Keep Reading
Why You Need Customer Personas
By Theresa Baiocco Imagine putting your most intimate, passionate feelings into a love letter…and addressing it To Whom It May Concern. Your true love would probably not respond the way you wanted. Yet businesses do this all the time with their marketing messages: they pour resources into the content that goes on their ads, landing pages,…
Keep Reading
Can Video Optimization Lead to More Conversions?
Videos are in … Videos can keep your website visitors engaged longer and help communicate that ever-important marketing message to them. In fact, work.com saw a 20% conversion increase after adding an explainer video and Dropbox experienced a 10% conversion lift after they added a video to their home page. But did you know that there…
Keep Reading
Why You Should Avoid Site Reviews
By Theresa Baiocco I LOVE conferences. I love learning, presenting, networking, catching up with friends, and seeing what new vendors and tools have cropped up. I love getting out of town and breaking out of my routine. I love the sponsored parties, free booze, and t-shirts. But there’s one thing I hate at conferences ……
Keep Reading
Online Shopping Sites and Bill Me Later
BUY NOW, PAY LATER SHOPPING has made its way from the back-end of department stores to the front page of the internet’s online shopping mall. Just when you thought “buy now, pay later” as an in-store plan had been rendered unnecessary by credit cards, the get-it-now plan has resurfaced in the world of online shopping…
Keep Reading
What You Don’t Know About PPC Advertising
By Don Sturgill ADVERTISING IS LIKE winning the lottery – right? You get your name out there every place you can. Buy a placard at the ball park, film a television commercial, rent a blimp … the main idea is to build your brand and get people to think of you whenever they need a…
Keep Reading
Point Visitors in the Right Direction
You’ve built the perfect website–all the important elements are there to increase online conversions and keep visitors engaged. But are your visitors able to find their way around or are they getting lost? Secondly, are you pointing them in the right direction or are they missing it completely? Many of us assume that because the…
Keep Reading
The Anatomy of the Perfect Thank You Page
By Theresa Baiocco You put a lot of effort into your landing pages. You follow a process to analyze all the pages in your conversion funnel and identify where people drop out, then you run A/B or multivariate tests to improve those pages. And your conversion rates are increasing as a result. Congratulations! But what…
Keep Reading
What Acting and PPC Have in Common
By Don Sturgill OF ALL THE SCHOOLS of acting, the most acclaimed is “Method Acting,” or simply, “The Method.” Beginning with New York’s Group Theatre in the 1930’s, disciples of The Method have consistently become stars: James Stewart, Al Pacino, Meryl Streep, Marilyn Monroe, Dustin Hoffman, Marlon Brando, Reese Witherspoon, Suzanne Pleshette, and Jack Nicholson…
Keep ReadingAvoid Common Conversion Optimization Mistakes
By Theresa Baiocco Every time I give a presentation on Conversion Optimization, I get questions that are indicative of typical misconceptions in the field. So I’m going to expose the following myths, so you don’t make these common mistakes: Myth #1: “I just redesigned my site, so I don’t need to work on conversion anymore”…
Keep Reading