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Conversion Optimization

Case study: An updated design isn’t good enough

We had a client hire us right before they were ready to launch a new site. The old one was dated and had so, so many problems: A 5-second test revealed that no one knew what they sold, let alone why they needed it, and why this company was the best one to buy it…

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About Us page: nice to have, or revenue-driver? Let’s find out.

Most websites have an About Us page, and although marketers love talking about themselves, the question often arises “will anyone actually read this?” The answer, of course, lies in your analytics. A simple pageview report will reveal what percentage of your site’s visitors go to that page. But if you’re building a new site, you…

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What I Learned from Winning the 5-Second Showdown on CROday

When Unbounce’s Oli Gardner invited me to compete in a 5-second showdown for CROday, I thought it’d be fun. But I was up against friends and competitors, who are among the top CRO experts: Joanna Weibe Ton Wesseling Michael Aagaard Both Conversion Scientists and more My Facebook post on what I thought my chances of winning were:…

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The Most Productive Thing You Can Do in the Next 30 Minutes

What did you do in the last 30 minutes? Anything you’re proud of? Or did you just go through email, mess around on Facebook, or sit through another mind-numbing meeting?   Here are some ideas on how to be uber-productive in your next 30 minutes: Listen to this podcast where Tim Ash interviewed me about…

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25 CRO Tools from 5 Conversion Experts

By Theresa Baiocco I had the honor of being on a panel with some of the top conversion experts at Conversion Conference in Las Vegas this year. We each covered our 5 favorite conversion tools that we can’t live without. Tim Ash of SiteTuners: Favorite CRO Tools Viewbix: Add calls to action on your videos Crossbrowser Testing: Test…

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is 92 true?

Warning: That Statistic You Are Quoting is BS

By Don Sturgill Did you know most companies spend $92 in the effort to get someone to visit their website for every $1 aimed at converting that visit into a sale? Statistics: Sales people love them. Customers are awed by them. And sometimes we are shocked by them. Statistics are sometimes accurate and sometimes inaccurate…

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Free Photo Sharing Sites Can Cost You Dearly

By Don Sturgill “Royalty Free” does not mean Really FREE I saw it again today – and it is a dangerous, dangerous practice: someone announced a “great find” in a popular G+ Community for bloggers. He then gave a link to a photo sharing site providing “Free Royalty Free” photos. “These are free to download,”…

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A/B Testing in 4 Easy Steps

By Theresa Baiocco A/B TESTING IS SO COOL. No longer do we have to make changes to our websites based solely on the HiPPO (Highest Paid Person’s Opinion). We now make changes based on what has been tested and proven to work. It seems like magic: some visitors see one version of a webpage, while…

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Online Conversion Rate: The Readability Factor

WE ALL KNOW that sizzling copy and the words you use to craft your marketing message are vital to enticing visitors – and getting them to convert into customers. But did you know that how you format your copy also plays a big role in increasing your website conversion rate? Your website visitors are impatient…

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Landing Page Conversion: 3 Mistakes and 3 Solutions

By Shawna Duvall I LIKE LISTS, and I really like short lists. So, to supplement my earlier post about favorite landing page design tools, here are three tips for landing page conversion optimization. Please put them to use … immediately. Stock Photography This poor woman works at least four jobs: a high-profile dental group, my alma mater,…

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