Case Studies

Case study: An updated design isn’t good enough

We had a client hire us right before they were ready to launch a new site. The old one was dated and had so, so many problems: A 5-second test revealed that no one knew what they sold, let alone why they needed it, and why this company was the best one to buy it…

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About Us page: nice to have, or revenue-driver? Let’s find out.

Most websites have an About Us page, and although marketers love talking about themselves, the question often arises “will anyone actually read this?” The answer, of course, lies in your analytics. A simple pageview report will reveal what percentage of your site’s visitors go to that page. But if you’re building a new site, you…

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What I Learned from Winning the 5-Second Showdown on CROday

When Unbounce’s Oli Gardner invited me to compete in a 5-second showdown for CROday, I thought it’d be fun. But I was up against friends and competitors, who are among the top CRO experts: Joanna Weibe Ton Wesseling Michael Aagaard Both Conversion Scientists and more My Facebook post on what I thought my chances of winning were:…

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7 Steps to Higher Conversion Rates

By Theresa Baiocco I’m opening the kimono and showing you my 7-step process to increase conversion rates. And believe me, it IS a process. It’s not a quick-fix, one-time activity and you’re done. But taking the time to do it right makes all the difference in the world. People who simply learn the mechanics of…

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Higher PPC Bids vs. Lower Bids: Which One Wins

By Richard Farr PPC is not SEO. I’ll let that settle in. Really, PPC is NOT SEO. Higher rankings through SEO is a good thing; whereas, striving for a higher average position in PPC isn’t necessarily more profitable. Let me show you why with an example. Below are two identical campaigns: One was implemented with the goal…

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