Learn How to Listen Better — And Win More Customers

By Don Sturgill Most of us don’t know how to listen. Communications research shows that almost all of us consider our listening skills to be adequate – probably even above average. Those same studies also reveal the reality: We comprehend about one-fourth of the information presented to us. Consequently, most of us have a problem that…

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Building Great Landing Pages

By Shawna Duvall I was told that everyone who graduates college feels like they still don’t know what they need to start their careers; I certainly felt this way. While I absorbed the Graphic Design theory, I really had no idea how to put it to good use. So I took a job as a…

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Why Every Business Should Have a Charity Project

By Theresa Baiocco I’ve always admired people who make charity work a part of their everyday lives. That’s one of those New Year’s Resolutions I make nearly every year, along with getting in shape of course. But somehow I never seem to be able to lose that last 10lbs, and I never seem to follow…

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Use of Negatives for AdWords Campaigns

By John Ellis Adding “negative” keywords to an AdWords campaign can be your first level stop for even the basic pay-per-click campaign. It’s important because it can set the groundwork for perfect traffic directing. When our company takes over an existing paid search account for clients, the first thing we often do is reduce unwanted…

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Announcement: Click Advisors Is Now Conversion Max!

Click Advisors today announced a company name change and a realignment of their services. To better meet market needs, the company has changed their name to Conversion Max and will focus on three key services—aimed at helping clients win online. Services include Pay-Per-Click (PPC) management, landing page optimization and conversion optimization.   “While more small-to-medium-sized…

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