Favorite Landing Page Design Tools

By Shawna Duvall “An artist is only as good as his tools,” so the saying goes. I always liked that one more than, “It is a poor artist who blames his tools.” Because DiVinci didn’t try to paint his masterpieces with a plastic spoon. Good tools can really help a designer make great landing pages…

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Avoid Common Conversion Optimization Mistakes

By Theresa Baiocco Every time I give a presentation on Conversion Optimization, I get questions that are indicative of typical misconceptions in the field.  So I’m going to expose the following myths, so you don’t make these common mistakes: Myth #1: “I just redesigned my site, so I don’t need to work on conversion anymore”…

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Make Google Drive Your New File Management System

By Chris Winans Chris Winans is an organizational geek and guru (a geeku?). His suggestions on how to get more done with Google Docs and Google Drive are in this 3-part series: Part 1: Google Docs and Drive: What to Love About Them Part 2: Make Google Drive Your New File Management System Part 3:…

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The Most Important Part of Any Business

By Don Sturgill There is one person no business can do without. I’m not speaking of the sales manager, the executive assistant, or even the CEO. The one necessary individual to business success (beyond a valid product or service), is the customer. Without a sufficient flow of happy buyers, no pay-per-click (PPC) agency or PPC…

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7 Steps to Higher Conversion Rates

By Theresa Baiocco I’m opening the kimono and showing you my 7-step process to increase conversion rates. And believe me, it IS a process. It’s not a quick-fix, one-time activity and you’re done. But taking the time to do it right makes all the difference in the world. People who simply learn the mechanics of…

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Google Docs and Drive: What to Love About Them

By Chris Winans Chris Winans is an organizational geek and guru (a geeku?). His suggestions on how to get more done with Google Docs and Google Drive are in this 3-part series: Part 1: Google Docs and Drive: What to Love About Them Part 2: Make Google Drive Your New File Management System Part 3:…

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PPC Managers: Avoid These Three Traps

By Don Sturgill HE WAS A BRIGHT young guy, fresh out of college and cram-packed with knowledge about Internet marketing and social media. He could have been the model on a Gen Y characteristics chart. Soon after he began interning on our SEO team, he told me the company blog was in severe need of…

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Resist the Temptation: Everyone Is Doing It

By Shawna Duvall Welcome back! Here is my second post sharing what I have learned as a landing page optimization specialist. If you missed my earlier post, see here. It is a great idea to keep up with trends in design; in fact, it’s vital. But, don’t be fooled by the latest trends. Most of…

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Calling Non-Profits: Google Wants to Help You Change the World!

By Reese Mercer For those who participate in non-profits and charities, we admire the important work you–and your organizations–perform, often in spite of chronic resource shortages and funding. For many of you, it’s an ongoing struggle for visibility, awareness and relevance to constituents and donors–while keeping important programs alive and bringing vital services to your communities.…

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Higher PPC Bids vs. Lower Bids: Which One Wins

By Richard Farr PPC is not SEO. I’ll let that settle in. Really, PPC is NOT SEO. Higher rankings through SEO is a good thing; whereas, striving for a higher average position in PPC isn’t necessarily more profitable. Let me show you why with an example. Below are two identical campaigns: One was implemented with the goal…

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