What Acting and PPC Have in Common
By Don Sturgill OF ALL THE SCHOOLS of acting, the most acclaimed is “Method Acting,” or simply, “The Method.” Beginning with New York’s Group Theatre in the 1930’s, disciples of The Method have consistently become stars: James Stewart, Al Pacino, Meryl Streep, Marilyn Monroe, Dustin Hoffman, Marlon Brando, Reese Witherspoon, Suzanne Pleshette, and Jack Nicholson…
Keep ReadingFavorite Landing Page Design Tools
By Shawna Duvall “An artist is only as good as his tools,” so the saying goes. I always liked that one more than, “It is a poor artist who blames his tools.” Because DiVinci didn’t try to paint his masterpieces with a plastic spoon. Good tools can really help a designer make great landing pages…
Keep ReadingAvoid Common Conversion Optimization Mistakes
By Theresa Baiocco Every time I give a presentation on Conversion Optimization, I get questions that are indicative of typical misconceptions in the field. So I’m going to expose the following myths, so you don’t make these common mistakes: Myth #1: “I just redesigned my site, so I don’t need to work on conversion anymore”…
Keep ReadingMake Google Drive Your New File Management System
By Chris Winans Chris Winans is an organizational geek and guru (a geeku?). His suggestions on how to get more done with Google Docs and Google Drive are in this 3-part series: Part 1: Google Docs and Drive: What to Love About Them Part 2: Make Google Drive Your New File Management System Part 3:…
Keep ReadingThe Most Important Part of Any Business
By Don Sturgill There is one person no business can do without. I’m not speaking of the sales manager, the executive assistant, or even the CEO. The one necessary individual to business success (beyond a valid product or service), is the customer. Without a sufficient flow of happy buyers, no pay-per-click (PPC) agency or PPC…
Keep Reading7 Steps to Higher Conversion Rates
By Theresa Baiocco I’m opening the kimono and showing you my 7-step process to increase conversion rates. And believe me, it IS a process. It’s not a quick-fix, one-time activity and you’re done. But taking the time to do it right makes all the difference in the world. People who simply learn the mechanics of…
Keep ReadingGoogle Docs and Drive: What to Love About Them
By Chris Winans Chris Winans is an organizational geek and guru (a geeku?). His suggestions on how to get more done with Google Docs and Google Drive are in this 3-part series: Part 1: Google Docs and Drive: What to Love About Them Part 2: Make Google Drive Your New File Management System Part 3:…
Keep ReadingPPC Managers: Avoid These Three Traps
By Don Sturgill HE WAS A BRIGHT young guy, fresh out of college and cram-packed with knowledge about Internet marketing and social media. He could have been the model on a Gen Y characteristics chart. Soon after he began interning on our SEO team, he told me the company blog was in severe need of…
Keep ReadingResist the Temptation: Everyone Is Doing It
By Shawna Duvall Welcome back! Here is my second post sharing what I have learned as a landing page optimization specialist. If you missed my earlier post, see here. It is a great idea to keep up with trends in design; in fact, it’s vital. But, don’t be fooled by the latest trends. Most of…
Keep ReadingCalling Non-Profits: Google Wants to Help You Change the World!
By Reese Mercer For those who participate in non-profits and charities, we admire the important work you–and your organizations–perform, often in spite of chronic resource shortages and funding. For many of you, it’s an ongoing struggle for visibility, awareness and relevance to constituents and donors–while keeping important programs alive and bringing vital services to your communities.…
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