Page Load Speed Can Make or Break Your Sales

PAGE LOAD SPEED: In the world of online shopping, one or two seconds can make or break an eCommerce website.  If you think the little bit of extra time it takes for your web page to load is inconsequential, you should stop and think again. Page load time is vital to a visitors’ experience on…

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Why You Need Customer Personas

By Theresa Baiocco Imagine putting your most intimate, passionate feelings into a love letter…and addressing it To Whom It May Concern. Your true love would probably not respond the way you wanted. Yet businesses do this all the time with their marketing messages: they pour resources into the content that goes on their ads, landing pages,…

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Can Video Optimization Lead to More Conversions?

Videos are in … Videos can keep your website visitors engaged longer and help communicate that ever-important marketing message to them. In fact, work.com saw a 20% conversion increase after adding an explainer video and Dropbox experienced a 10% conversion lift after they added a video to their home page. But did you know that there…

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Why You Should Avoid Site Reviews

By Theresa Baiocco I LOVE conferences. I love learning, presenting, networking, catching up with friends, and seeing what new vendors and tools have cropped up. I love getting out of town and breaking out of my routine. I love the sponsored parties, free booze, and t-shirts. But there’s one thing I hate at conferences ……

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Online Shopping Sites and Bill Me Later

BUY NOW, PAY LATER SHOPPING has made its way from the back-end of department stores to the front page of the internet’s online shopping mall. Just when you thought “buy now, pay later” as an in-store plan had been rendered unnecessary by credit cards, the get-it-now plan has resurfaced in the world of online shopping…

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What You Don’t Know About PPC Advertising

By Don Sturgill ADVERTISING IS LIKE winning the lottery – right? You get your name out there every place you can. Buy a placard at the ball park, film a television commercial, rent a blimp … the main idea is to build your brand and get people to think of you whenever they need a…

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Point Visitors in the Right Direction

You’ve built the perfect website–all the important elements are there to increase online conversions and keep visitors engaged. But are your visitors able to find their way around or are they getting lost? Secondly, are you pointing them in the right direction or are they missing it completely? Many of us assume that because the…

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The Anatomy of the Perfect Thank You Page

By Theresa Baiocco You put a lot of effort into your landing pages. You follow a process to analyze all the pages in your conversion funnel and identify where people drop out, then you run A/B or multivariate tests to improve those pages. And your conversion rates are increasing as a result. Congratulations! But what…

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Landing Page Golden Rules

By Don Sturgill You have an excellent product or service to offer. Your marketing team has prepared a sure-sell strategy for the launch. You hired a PPC manager to kick off the campaign with a series of online ads guaranteed to draw attention. The next part of your strategy will determine whether or not your…

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Organizing Shared Google Docs

By Chris Winans Chris Winans is an organizational geek and guru (a geeku?). His suggestions on how to get more done with Google Docs and Google Drive are in this 3-part series: Part 1: Google Docs and Drive: What to Love About Them Part 2: Make Google Drive Your New File Management System Part 3:…

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