Case study: An updated design isn’t good enough
We had a client hire us right before they were ready to launch a new site. The old one was dated and had so, so many problems: A 5-second test revealed that no one knew what they sold, let alone why they needed it, and why this company was the best one to buy it…Keep Reading
Protected: Testing for Increased Quantity of High-Quality Leads
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About Us page: nice to have, or revenue-driver? Let’s find out.
Most websites have an About Us page, and although marketers love talking about themselves, the question often arises “will anyone actually read this?” The answer, of course, lies in your analytics. A simple pageview report will reveal what percentage of your site’s visitors go to that page. But if you’re building a new site, you…Keep Reading
What I Learned from Winning the 5-Second Showdown on CROday
When Unbounce’s Oli Gardner invited me to compete in a 5-second showdown for CROday, I thought it’d be fun. But I was up against friends and competitors, who are among the top CRO experts: Joanna Weibe Ton Wesseling Michael Aagaard Both Conversion Scientists and more My Facebook post on what I thought my chances of winning were:…Keep Reading
The Most Productive Thing You Can Do in the Next 30 Minutes
What did you do in the last 30 minutes? Anything you’re proud of? Or did you just go through email, mess around on Facebook, or sit through another mind-numbing meeting? Here are some ideas on how to be uber-productive in your next 30 minutes: Listen to this podcast where Tim Ash interviewed me about…Keep Reading
25 CRO Tools from 5 Conversion Experts
By Theresa Baiocco I had the honor of being on a panel with some of the top conversion experts at Conversion Conference in Las Vegas this year. We each covered our 5 favorite conversion tools that we can’t live without. Tim Ash of SiteTuners: Favorite CRO Tools Viewbix: Add calls to action on your videos Crossbrowser Testing: Test…Keep Reading
Why You Need AdWords Negative Keywords
By Theresa Baiocco IF YOU’RE PAYING $30, to $50, or even $100 for each click, you know PPC keywords are no laughing matter. But sometimes they are. One of our PPC specialists started a new tradition at the ConversionMax office: “Keyword of the day.” He lists the funniest and strangest search queries he uncovers in…Keep Reading
PPC Ad Extensions and Your Money: How are They Related?
By Don Sturgill WHAT IF I TOLD YOU there is a simple, but often overlooked, way to get a much higher click-through rate (CTR) on your pay-per-click (PPC) ads? Would that be something of value to you? And what if I added that this PPC secret won’t cost any more per click than you are…Keep Reading
PPC Enhanced Campaigns: A Blessing or a Curse?
By Don Sturgill IT’S BEEN ALMOST 10 months since Google announced the launch of PPC enhanced campaigns (EC) as a new approach to managing pay-per-click (PPC) advertising — and a little over 4 months since EC’s became mandatory for AdWords management. At first, there was considerable chatter, complaining, and outright fear over what PPC enhanced…Keep Reading
The Zen of Geotargeting: Are You In or Out?
By Don Sturgill Why is geotargeting important? Do you remember when we talked about writing PPC ads and how important it is for a pizzeria to consider location when placing pay-per-click ads? The company we used as an example wrote a pretty good ad – and received a high click-through rate. Unfortunately, though, the writer…Keep Reading