Case study: An updated design isn’t good enough

We had a client hire us right before they were ready to launch a new site. The old one was dated and had so, so many problems: A 5-second test revealed that no one knew what they sold, let alone why they needed it, and why this company was the best one to buy it…

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About Us page: nice to have, or revenue-driver? Let’s find out.

Most websites have an About Us page, and although marketers love talking about themselves, the question often arises “will anyone actually read this?” The answer, of course, lies in your analytics. A simple pageview report will reveal what percentage of your site’s visitors go to that page. But if you’re building a new site, you…

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What I Learned from Winning the 5-Second Showdown on CROday

When Unbounce’s Oli Gardner invited me to compete in a 5-second showdown for CROday, I thought it’d be fun. But I was up against friends and competitors, who are among the top CRO experts: Joanna Weibe Ton Wesseling Michael Aagaard Both Conversion Scientists and more My Facebook post on what I thought my chances of winning were:…

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The Most Productive Thing You Can Do in the Next 30 Minutes

What did you do in the last 30 minutes? Anything you’re proud of? Or did you just go through email, mess around on Facebook, or sit through another mind-numbing meeting?   Here are some ideas on how to be uber-productive in your next 30 minutes: Listen to this podcast where Tim Ash interviewed me about…

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25 CRO Tools from 5 Conversion Experts

By Theresa Baiocco I had the honor of being on a panel with some of the top conversion experts at Conversion Conference in Las Vegas this year. We each covered our 5 favorite conversion tools that we can’t live without. Tim Ash of SiteTuners: Favorite CRO Tools Viewbix: Add calls to action on your videos Crossbrowser Testing: Test…

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Why You Need AdWords Negative Keywords

By Theresa Baiocco IF YOU’RE PAYING $30, to $50, or even $100 for each click, you know PPC keywords are no laughing matter. But sometimes they are. One of our PPC specialists started a new tradition at the ConversionMax office: “Keyword of the day.” He lists the funniest and strangest search queries he uncovers in…

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A/B Testing in 4 Easy Steps

By Theresa Baiocco A/B TESTING IS SO COOL. No longer do we have to make changes to our websites based solely on the HiPPO (Highest Paid Person’s Opinion). We now make changes based on what has been tested and proven to work. It seems like magic: some visitors see one version of a webpage, while…

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Why You Need Customer Personas

By Theresa Baiocco Imagine putting your most intimate, passionate feelings into a love letter…and addressing it To Whom It May Concern. Your true love would probably not respond the way you wanted. Yet businesses do this all the time with their marketing messages: they pour resources into the content that goes on their ads, landing pages,…

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Why You Should Avoid Site Reviews

By Theresa Baiocco I LOVE conferences. I love learning, presenting, networking, catching up with friends, and seeing what new vendors and tools have cropped up. I love getting out of town and breaking out of my routine. I love the sponsored parties, free booze, and t-shirts. But there’s one thing I hate at conferences ……

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