Landing Page Conversion: 3 Mistakes and 3 Solutions

By Shawna Duvall I LIKE LISTS, and I really like short lists. So, to supplement my earlier post about favorite landing page design tools, here are three tips for landing page conversion optimization. Please put them to use … immediately. Stock Photography This poor woman works at least four jobs: a high-profile dental group, my alma mater,…

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Favorite Landing Page Design Tools

By Shawna Duvall “An artist is only as good as his tools,” so the saying goes. I always liked that one more than, “It is a poor artist who blames his tools.” Because DiVinci didn’t try to paint his masterpieces with a plastic spoon. Good tools can really help a designer make great landing pages…

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Resist the Temptation: Everyone Is Doing It

By Shawna Duvall Welcome back! Here is my second post sharing what I have learned as a landing page optimization specialist. If you missed my earlier post, see here. It is a great idea to keep up with trends in design; in fact, it’s vital. But, don’t be fooled by the latest trends. Most of…

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Building Great Landing Pages

By Shawna Duvall I was told that everyone who graduates college feels like they still don’t know what they need to start their careers; I certainly felt this way. While I absorbed the Graphic Design theory, I really had no idea how to put it to good use. So I took a job as a…

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