Online Conversion Rate: The Readability Factor

WE ALL KNOW that sizzling copy and the words you use to craft your marketing message are vital to enticing visitors – and getting them to convert into customers. But did you know that how you format your copy also plays a big role in increasing your website conversion rate? Your website visitors are impatient…

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Page Load Speed Can Make or Break Your Sales

PAGE LOAD SPEED: In the world of online shopping, one or two seconds can make or break an eCommerce website.  If you think the little bit of extra time it takes for your web page to load is inconsequential, you should stop and think again. Page load time is vital to a visitors’ experience on…

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Can Video Optimization Lead to More Conversions?

Videos are in … Videos can keep your website visitors engaged longer and help communicate that ever-important marketing message to them. In fact, work.com saw a 20% conversion increase after adding an explainer video and Dropbox experienced a 10% conversion lift after they added a video to their home page. But did you know that there…

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Online Shopping Sites and Bill Me Later

BUY NOW, PAY LATER SHOPPING has made its way from the back-end of department stores to the front page of the internet’s online shopping mall. Just when you thought “buy now, pay later” as an in-store plan had been rendered unnecessary by credit cards, the get-it-now plan has resurfaced in the world of online shopping…

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Point Visitors in the Right Direction

You’ve built the perfect website–all the important elements are there to increase online conversions and keep visitors engaged. But are your visitors able to find their way around or are they getting lost? Secondly, are you pointing them in the right direction or are they missing it completely? Many of us assume that because the…

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