Posts by Don Sturgill
PPC Ad Extensions and Your Money: How are They Related?
By Don Sturgill WHAT IF I TOLD YOU there is a simple, but often overlooked, way to get a much higher click-through rate (CTR) on your pay-per-click (PPC) ads? Would that be something of value to you? And what if I added that this PPC secret won’t cost any more per click than you are…
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PPC Enhanced Campaigns: A Blessing or a Curse?
By Don Sturgill IT’S BEEN ALMOST 10 months since Google announced the launch of PPC enhanced campaigns (EC) as a new approach to managing pay-per-click (PPC) advertising — and a little over 4 months since EC’s became mandatory for AdWords management. At first, there was considerable chatter, complaining, and outright fear over what PPC enhanced…
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The Zen of Geotargeting: Are You In or Out?
By Don Sturgill Why is geotargeting important? Do you remember when we talked about writing PPC ads and how important it is for a pizzeria to consider location when placing pay-per-click ads? The company we used as an example wrote a pretty good ad – and received a high click-through rate. Unfortunately, though, the writer…
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Warning: That Statistic You Are Quoting is BS
By Don Sturgill Did you know most companies spend $92 in the effort to get someone to visit their website for every $1 aimed at converting that visit into a sale? Statistics: Sales people love them. Customers are awed by them. And sometimes we are shocked by them. Statistics are sometimes accurate and sometimes inaccurate…
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Is This One Fatal Mistake Killing Your Business?
By Don Sturgill It’s the poorest county in the state of Utah and among the 40 poorest counties in the United States. Over half the population is Native American – largely Navajo and Ute – and it’s one of the most beautiful places on Earth: San Juan County. I met him at a shelter in…
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How to Boost Your Click-Through Rate Without Being Thought an Idiot
By Don Sturgill CONVERSION MAX IS BASED in Bend, Oregon – microbrew capital of the world. And if there was a bar just down the road from the Conversion Max offices (and there is) … and if one would go there after work for a pint (various employees may or may not have done that…
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The Truth About PPC Writing: Getting Results With PPC Ads
By Don Sturgill Want to know how to boost your PPC ad click-through rate (CTR) immediately? Do you think better PPC writing could help boost the success of your pay-per-click campaigns and deliver a more favorable return on investment? Let’s cut to the chase. Here’s the recipe: Stop writing PPC titles and start writing PPC…
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Free Photo Sharing Sites Can Cost You Dearly
By Don Sturgill “Royalty Free” does not mean Really FREE I saw it again today – and it is a dangerous, dangerous practice: someone announced a “great find” in a popular G+ Community for bloggers. He then gave a link to a photo sharing site providing “Free Royalty Free” photos. “These are free to download,”…
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PPC Ad Writing Made Easy
By Don Sturgill Writing is my job. I launched my first newsletter when I was nine years old. I’ve written newspaper articles, newspaper advertising, short stories, poetry, and ebooks. I’ve penned songs and composed white papers. I’ve written online ads for eMarketers, business plans for entrepreneurs, websites for corporations, and marketing copy galore. I’ve helped launch…
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What You Don’t Know About PPC Advertising
By Don Sturgill ADVERTISING IS LIKE winning the lottery – right? You get your name out there every place you can. Buy a placard at the ball park, film a television commercial, rent a blimp … the main idea is to build your brand and get people to think of you whenever they need a…
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