Post Tag: PPC

Why You Should Avoid Site Reviews
By Theresa Baiocco I LOVE conferences. I love learning, presenting, networking, catching up with friends, and seeing what new vendors and tools have cropped up. I love getting out of town and breaking out of my routine. I love the sponsored parties, free booze, and t-shirts. But there's Continue Reading
Higher PPC Bids vs. Lower Bids: Which One Wins
By Richard Farr PPC is not SEO. I'll let that settle in. Really, PPC is NOT SEO. Higher rankings through SEO is a good thing; whereas, striving for a higher average position in PPC isn't necessarily more profitable. Let me show you why with an example. Below are two identical campaigns: Continue Reading
By John Ellis Adding “negative” keywords to an AdWords campaign can be your first level stop for even the basic pay-per-click campaign. It’s important because it can set the groundwork for perfect traffic directing. When our company takes over an existing paid search account for clients, Continue Reading