Posts Tagged ‘Negatives’

Why You Need AdWords Negative Keywords

By Theresa Baiocco IF YOU’RE PAYING $30, to $50, or even $100 for each click, you know PPC keywords are no laughing matter. But sometimes they are. One of our PPC specialists started a new tradition at the ConversionMax office: “Keyword of the day.” He lists the funniest and strangest search queries he uncovers in…

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Use of Negatives for AdWords Campaigns

By John Ellis Adding “negative” keywords to an AdWords campaign can be your first level stop for even the basic pay-per-click campaign. It’s important because it can set the groundwork for perfect traffic directing. When our company takes over an existing paid search account for clients, the first thing we often do is reduce unwanted…

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