Posts Tagged ‘enhanced campaigns’

PPC Enhanced Campaigns: A Blessing or a Curse?

By Don Sturgill IT’S BEEN ALMOST 10 months since Google announced the launch of PPC enhanced campaigns (EC) as a new approach to managing pay-per-click (PPC) advertising — and a little over 4 months since EC’s became mandatory for AdWords management. At first, there was considerable chatter, complaining, and outright fear over what PPC enhanced…

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