Posts Tagged ‘Common Mistakes’

Avoid Common Conversion Optimization Mistakes

By Theresa Baiocco Every time I give a presentation on Conversion Optimization, I get questions that are indicative of typical misconceptions in the field.  So I’m going to expose the following myths, so you don’t make these common mistakes: Myth #1: “I just redesigned my site, so I don’t need to work on conversion anymore”…

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PPC Managers: Avoid These Three Traps

By Don Sturgill HE WAS A BRIGHT young guy, fresh out of college and cram-packed with knowledge about Internet marketing and social media. He could have been the model on a Gen Y characteristics chart. Soon after he began interning on our SEO team, he told me the company blog was in severe need of…

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Resist the Temptation: Everyone Is Doing It

By Shawna Duvall Welcome back! Here is my second post sharing what I have learned as a landing page optimization specialist. If you missed my earlier post, see here. It is a great idea to keep up with trends in design; in fact, it’s vital. But, don’t be fooled by the latest trends. Most of…

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