Post Tag: Avoid Common Pitfalls

By Theresa Baiocco Every time I give a presentation on Conversion Optimization, I get questions that are indicative of typical misconceptions in the field.  So I'm going to expose the following myths, so you don't make these common mistakes: Myth #1: "I just redesigned my site, so I don't nee Continue Reading
By Chris Winans Chris Winans is an organizational geek and guru (a geeku?). His suggestions on how to get more done with Google Docs and Google Drive are in this 3-part series: Part 1: Google Docs and Drive: What to Love About Them Part 2: Make Google Drive Your New File Management System Par Continue Reading
PPC Managers: Avoid These Three Traps
By Don Sturgill HE WAS A BRIGHT young guy, fresh out of college and cram-packed with knowledge about Internet marketing and social media. He could have been the model on a Gen Y characteristics chart. Soon after he began interning on our SEO team, he told me the company blog was in severe ne Continue Reading
By Shawna Duvall Welcome back! Here is my second post sharing what I have learned as a landing page optimization specialist. If you missed my earlier post, see here. It is a great idea to keep up with trends in design; in fact, it's vital. But, don't be fooled by the latest trends. Most of the Continue Reading