Posts Tagged ‘A/B tests’

Avoid Common Conversion Optimization Mistakes

By Theresa Baiocco Every time I give a presentation on Conversion Optimization, I get questions that are indicative of typical misconceptions in the field.  So I’m going to expose the following myths, so you don’t make these common mistakes: Myth #1: “I just redesigned my site, so I don’t need to work on conversion anymore”…

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7 Steps to Higher Conversion Rates

By Theresa Baiocco I’m opening the kimono and showing you my 7-step process to increase conversion rates. And believe me, it IS a process. It’s not a quick-fix, one-time activity and you’re done. But taking the time to do it right makes all the difference in the world. People who simply learn the mechanics of…

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Higher PPC Bids vs. Lower Bids: Which One Wins

By Richard Farr PPC is not SEO. I’ll let that settle in. Really, PPC is NOT SEO. Higher rankings through SEO is a good thing; whereas, striving for a higher average position in PPC isn’t necessarily more profitable. Let me show you why with an example. Below are two identical campaigns: One was implemented with the goal…

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