Pay Per Click

Calling Non-Profits: Google Wants to Help You Change the World!

By Reese Mercer For those who participate in non-profits and charities, we admire the important work you–and your organizations–perform, often in spite of chronic resource shortages and funding. For many of you, it’s an ongoing struggle for visibility, awareness and relevance to constituents and donors–while keeping important programs alive and bringing vital services to your communities.…

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Higher PPC Bids vs. Lower Bids: Which One Wins

By Richard Farr PPC is not SEO. I’ll let that settle in. Really, PPC is NOT SEO. Higher rankings through SEO is a good thing; whereas, striving for a higher average position in PPC isn’t necessarily more profitable. Let me show you why with an example. Below are two identical campaigns: One was implemented with the goal…

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Learn How to Listen Better — And Win More Customers

By Don Sturgill Most of us don’t know how to listen. Communications research shows that almost all of us consider our listening skills to be adequate – probably even above average. Those same studies also reveal the reality: We comprehend about one-fourth of the information presented to us. Consequently, most of us have a problem that…

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Why Every Business Should Have a Charity Project

By Theresa Baiocco I’ve always admired people who make charity work a part of their everyday lives. That’s one of those New Year’s Resolutions I make nearly every year, along with getting in shape of course. But somehow I never seem to be able to lose that last 10lbs, and I never seem to follow…

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Use of Negatives for AdWords Campaigns

By John Ellis Adding “negative” keywords to an AdWords campaign can be your first level stop for even the basic pay-per-click campaign. It’s important because it can set the groundwork for perfect traffic directing. When our company takes over an existing paid search account for clients, the first thing we often do is reduce unwanted…

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