Case Studies

What I Learned from Winning the 5-Second Showdown on CROday

When Unbounce’s Oli Gardner invited me to compete in a 5-second showdown for CROday, I thought it’d be fun. But I was up against friends and competitors, who are among the top CRO experts: Joanna Weibe Ton Wesseling Michael Aagaard Both Conversion Scientists and more My Facebook post on what I thought my chances of winning were:…

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Healthcare.gov: What Went Wrong and How to Fix It

By Theresa Baiocco   REGARDLESS OF WHAT YOU THINK of the Affordable Care Act, there’s no denying that the website to enroll in coverage has been a major embarrassment for the White House. President Obama made this public announcement acknowledging the fiasco:   Video source We were curious to uncover the site’s biggest problems, so…

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7 Steps to Higher Conversion Rates

By Theresa Baiocco I’m opening the kimono and showing you my 7-step process to increase conversion rates. And believe me, it IS a process. It’s not a quick-fix, one-time activity and you’re done. But taking the time to do it right makes all the difference in the world. People who simply learn the mechanics of…

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Higher PPC Bids vs. Lower Bids: Which One Wins

By Richard Farr PPC is not SEO. I’ll let that settle in. Really, PPC is NOT SEO. Higher rankings through SEO is a good thing; whereas, striving for a higher average position in PPC isn’t necessarily more profitable. Let me show you why with an example. Below are two identical campaigns: One was implemented with the goal…

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