Why Every Business Should Have a Charity Project

By Theresa Baiocco I’ve always admired people who make charity work a part of their everyday lives. That’s one of those New Year’s Resolutions I make nearly every year, along with getting in shape of course. But somehow I never seem to be able to lose that last 10lbs, and I never seem to follow…

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Use of Negatives for AdWords Campaigns

By John Ellis Adding “negative” keywords to an AdWords campaign can be your first level stop for even the basic pay-per-click campaign. It’s important because it can set the groundwork for perfect traffic directing. When our company takes over an existing paid search account for clients, the first thing we often do is reduce unwanted…

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Announcement: Click Advisors Is Now Conversion Max!

Click Advisors today announced a company name change and a realignment of their services. To better meet market needs, the company has changed their name to Conversion Max and will focus on three key services—aimed at helping clients win online. Services include Pay-Per-Click (PPC) management, landing page optimization and conversion optimization.   “While more small-to-medium-sized…

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