Healthcare.gov: What Went Wrong and How to Fix It

By Theresa Baiocco   REGARDLESS OF WHAT YOU THINK of the Affordable Care Act, there’s no denying that the website to enroll in coverage has been a major embarrassment for the White House. President Obama made this public announcement acknowledging the fiasco:   Video source We were curious to uncover the site’s biggest problems, so…

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The Truth About PPC Writing: Getting Results With PPC Ads

By Don Sturgill Want to know how to boost your PPC ad click-through rate (CTR) immediately? Do you think better PPC writing could help boost the success of your pay-per-click campaigns and deliver a more favorable return on investment? Let’s cut to the chase. Here’s the recipe: Stop writing PPC titles and start writing PPC…

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Free Photo Sharing Sites Can Cost You Dearly

By Don Sturgill “Royalty Free” does not mean Really FREE I saw it again today – and it is a dangerous, dangerous practice: someone announced a “great find” in a popular G+ Community for bloggers. He then gave a link to a photo sharing site providing “Free Royalty Free” photos. “These are free to download,”…

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PPC Ad Writing Made Easy

By Don Sturgill Writing is my job. I launched my first newsletter when I was nine years old. I’ve written newspaper articles, newspaper advertising, short stories, poetry, and ebooks. I’ve penned songs and composed white papers. I’ve written online ads for eMarketers, business plans for entrepreneurs, websites for corporations, and marketing copy galore. I’ve helped launch…

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A/B Testing in 4 Easy Steps

By Theresa Baiocco A/B TESTING IS SO COOL. No longer do we have to make changes to our websites based solely on the HiPPO (Highest Paid Person’s Opinion). We now make changes based on what has been tested and proven to work. It seems like magic: some visitors see one version of a webpage, while…

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Online Conversion Rate: The Readability Factor

WE ALL KNOW that sizzling copy and the words you use to craft your marketing message are vital to enticing visitors – and getting them to convert into customers. But did you know that how you format your copy also plays a big role in increasing your website conversion rate? Your website visitors are impatient…

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Landing Page Conversion: 3 Mistakes and 3 Solutions

By Shawna Duvall I LIKE LISTS, and I really like short lists. So, to supplement my earlier post about favorite landing page design tools, here are three tips for landing page conversion optimization. Please put them to use … immediately. Stock Photography This poor woman works at least four jobs: a high-profile dental group, my alma mater,…

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Page Load Speed Can Make or Break Your Sales

PAGE LOAD SPEED: In the world of online shopping, one or two seconds can make or break an eCommerce website.  If you think the little bit of extra time it takes for your web page to load is inconsequential, you should stop and think again. Page load time is vital to a visitors’ experience on…

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Why You Need Customer Personas

By Theresa Baiocco Imagine putting your most intimate, passionate feelings into a love letter…and addressing it To Whom It May Concern. Your true love would probably not respond the way you wanted. Yet businesses do this all the time with their marketing messages: they pour resources into the content that goes on their ads, landing pages,…

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Can Video Optimization Lead to More Conversions?

Videos are in … Videos can keep your website visitors engaged longer and help communicate that ever-important marketing message to them. In fact, work.com saw a 20% conversion increase after adding an explainer video and Dropbox experienced a 10% conversion lift after they added a video to their home page. But did you know that there…

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