25 CRO Tools from 5 Conversion Experts
By Theresa Baiocco I had the honor of being on a panel with some of the top conversion experts at Conversion Conference in Las Vegas this year. We each covered our 5 favorite conversion tools that we can't live without.   Tim Ash of SiteTuners: Favorite CRO Tools Viewbi Continue Reading
Why You Need AdWords Negative Keywords
By Theresa Baiocco IF YOU'RE PAYING $30, to $50, or even $100 for each click, you know PPC keywords are no laughing matter. But sometimes they are. One of our PPC specialists started a new tradition at the ConversionMax office: "Keyword of the day." He lists the funniest and strangest searc Continue Reading
PPC Ad Extensions and Your Money: How are They Related?
By Don Sturgill WHAT IF I TOLD YOU there is a simple, but often overlooked, way to get a much higher click-through rate (CTR) on your pay-per-click (PPC) ads? Would that be something of value to you? And what if I added that this PPC secret won’t cost any more per click than you are alrea Continue Reading
PPC Enhanced Campaigns: A Blessing or a Curse?
By Don Sturgill IT'S BEEN ALMOST 10 months since Google announced the launch of PPC enhanced campaigns (EC) as a new approach to managing pay-per-click (PPC) advertising -- and a little over 4 months since EC’s became mandatory for AdWords management. At first, there was considerable chatter Continue Reading
The Zen of Geotargeting: Are You In or Out?
By Don Sturgill Why is geotargeting important? Do you remember when we talked about writing PPC ads and how important it is for a pizzeria to consider location when placing pay-per-click ads? The company we used as an example wrote a pretty good ad – and received a high click-through rate. Unf Continue Reading