Showing by author: Theresa Baiocco-Farr

What I Learned from Winning the 5-Second Showdown on CROday
When Unbounce's Oli Gardner invited me to compete in a 5-second showdown for CROday, I thought it'd be fun. But I was up against friends and competitors, who are among the top CRO experts: Joanna Weibe Ton Wesseling Michael Aagaard Both Conversion Scientists and more Continue Reading
The Most Productive Thing You Can Do in the Next 30 Minutes
What did you do in the last 30 minutes? Anything you're proud of? Or did you just go through email, mess around on Facebook, or sit through another mind-numbing meeting?   Here are some ideas on how to be uber-productive in your next 30 minutes: Listen to this podcast whe Continue Reading
25 CRO Tools from 5 Conversion Experts
By Theresa Baiocco I had the honor of being on a panel with some of the top conversion experts at Conversion Conference in Las Vegas this year. We each covered our 5 favorite conversion tools that we can't live without.   Tim Ash of SiteTuners: Favorite CRO Tools Viewbi Continue Reading
Why You Need AdWords Negative Keywords
By Theresa Baiocco IF YOU'RE PAYING $30, to $50, or even $100 for each click, you know PPC keywords are no laughing matter. But sometimes they are. One of our PPC specialists started a new tradition at the ConversionMax office: "Keyword of the day." He lists the funniest and strangest searc Continue Reading
Healthcare.gov: What Went Wrong and How to Fix It
By Theresa Baiocco   REGARDLESS OF WHAT YOU THINK of the Affordable Care Act, there's no denying that the website to enroll in coverage has been a major embarrassment for the White House. President Obama made this public announcement acknowledging the fiasco:   Video sourc Continue Reading
A/B Testing in 4 Easy Steps
By Theresa Baiocco A/B TESTING IS SO COOL. No longer do we have to make changes to our websites based solely on the HiPPO (Highest Paid Person's Opinion). We now make changes based on what has been tested and proven to work. It seems like magic: some visitors see one version of a webpage, Continue Reading
Why You Need Customer Personas
By Theresa Baiocco Imagine putting your most intimate, passionate feelings into a love letter...and addressing it To Whom It May Concern. Your true love would probably not respond the way you wanted. Yet businesses do this all the time with their marketing messages: they pour resources into t Continue Reading
Why You Should Avoid Site Reviews
By Theresa Baiocco I LOVE conferences. I love learning, presenting, networking, catching up with friends, and seeing what new vendors and tools have cropped up. I love getting out of town and breaking out of my routine. I love the sponsored parties, free booze, and t-shirts. But there's Continue Reading
The Anatomy of the Perfect Thank You Page
By Theresa Baiocco You put a lot of effort into your landing pages. You follow a process to analyze all the pages in your conversion funnel and identify where people drop out, then you run A/B or multivariate tests to improve those pages. And your conversion rates are increasing as a result. C Continue Reading
By Theresa Baiocco Every time I give a presentation on Conversion Optimization, I get questions that are indicative of typical misconceptions in the field.  So I'm going to expose the following myths, so you don't make these common mistakes: Myth #1: "I just redesigned my site, so I don't nee Continue Reading