- You only get the experts working on your site. You'll never be passed off to junior employees after the sale like other agencies do
- You'll be important to us because we only take on a project we know we can do well
- Conversion Optimization is all we do. So we're pretty darn good at it
”Occasionally you encounter one of those students who understands the process of identifying and prioritizing conversion obstacles in order to fix them, as well as the bigger picture of how conversion optimization fits into the overall web marketing strategy. Theresa is one of those students. Her assignments were top notch, but even better where the incredible results she showed in the A/B tests she had to do for her clients for class. She knows how to increase revenue."
Professional Speaker, Best-Selling Author
”The work Theresa provides is the critical missing piece of traditional SEM solutions. From user testing to wireframes and heatmaps, she took our digital marketing efforts to a whole new level. She continually delivers exceptional work and details her findings in thorough presentations. Theresa is collaborative and flexible; she can effectively relay the significance of her findings to a technical person just as easily as she can convey the big picture to an executive team."
Digital Marketing Manager, Layered Tech
”My company hired Theresa to assist with the conversion of our web and blog traffic. The reports produced monthly are insightful and there is always helpful homework to keep us on the right path. I feel that Theresa’s positive attitude and professionalism only enhances their services, which are a great value and have strengthened our online presence."
Marketing Director, PSA Security Network
“It’s one thing doing business with a business and it’s another thing to do business led by a person that actually has what it takes to get the job done. You’ve been great!”
Owner of WebWhizWorks
“I was extremely impressed by Theresa’s innovative ideas, her extensive knowledge of the Internet Marketing industry, and her strategies for helping businesses increase the profitability of their web sites. This project showed me the value of hiring/learning from an expert to implement effective Internet marketing strategies – there’s so much more to it than most people realize.”
Communications Assoc, University of Colorado
“Our new office space request form increased conversion rate from 4% to 11! – Miracle workers!”
President of OfficeFinder
“Theresa is by far the Queen of Conversion. Her insights were incredible and extremely valuable. The Conversion Audit she provided us was thorough and left no stone unturned, she exposed weaknesses on our website and helped us achieve a better user experience. She helped us increase our conversion rate on new visitors from 3% to 10% in 3 weeks.”
Director of Online Marketing, LivOn Labs
“I went to a Conversion Optimization seminar hosted by SEMPDX that Theresa Baiocco taught this week. I am a believer in continuing education in the SEO/SEM area, unfortunately most of the time these classes are a good opportunity for a much needed nap ;).
With Theresa this was not the case! During her seminar she clearly demonstrated a deep understanding of fundamental marketing techniques and how to apply them to the web to get the best results. She also had a clear understanding of the tools that will help her get the job done efficiently and effectively.
I am thankful that I got a change to learn from Theresa. Since her seminar that was just 3 days ago I have already used different tips she gave over 50 times. Obviously her expertise is immensely valuable.”
Partner at Everbearing Services
A Proven Track Record of Increasing Conversions for B2B and B2C Clients
The Winning Process
- Have an operation before the doctor knows what's wrong?
- Build your dream house without using blueprints?
- Steer your boat to where there's a ton of fish...but leave holes in your net?
Then why would you update your website just based on aesthetics and best practices?
- Like a doctor, you have to gather data, run tests, and figure out what's causing problems
- Like an architect, you then have to map out what you think will fix those problems
- Finally, like a fisherman, you have to plug the holes before worrying about how many fish are in the sea
An attractive-looking website just helps you not lose credibility, but it takes more than that to convince your visitors to become customers. And best practices are merely a starting a point. Sometimes best practices fail because what works on other sites in other industries isn't guaranteed to work for you.
That's why we'll never take a quick look at your website and tell you what to fix so it makes you more money. If this is what you expect from us, then we're not a good fit. We can suggest plenty of conversion "experts" who will be happy to take your money to do that. But their suggestions can only scratch the surface if they're not taking the time to understand your target market, your industry, and to look at your website's data.
Instead, we follow a rigorous 5-step process to ensure you get a positive ROI:
- Understand your target market (this is the most important, yet most overlooked, aspect of having a persuasive website)
- Identify and prioritize the website's biggest conversion problems based on:
- Quantitative data
- Qualitative data
- Conversion and persuasion theories
- Analyzing your competitors
- Deliver the blueprints for a proposed solution
- Analyze to see whether it worked
- Repeat steps 2 - 4
If you're ready to make improvements to your website based on data rather than opinions, read about our services.